The OTR Marketing Cape Town captivates visitors with its sweeping Atlantic Ocean views, rugged landscapes, and rich cultural heritage. From its modern sophistication to the thriving culinary scene, it is a place that embraces change while honoring its past. ExxonMobil recently celebrated this dynamic spirit with a new office in the country and its authorised Mobil lubricants distributor, Centlube, at a major event at the Gerotek vehicle testing facility in Pretoria.

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The Shahin family’s empire of On the Run service stations is a retail juggernaut in South Australia. It’s the state’s biggest seller of barista-made espresso; a dominant player in fast food franchising; and a key player in convenience. It’s also a live brand laboratory that is adapting to changing consumer habits and shifting social trends. It’s a model that is attracting cynics and admirers alike.

One of the ways that OTR is responding to the shifting marketplace is by repositioning itself as a provider of convenience, not just fuel. OTR Marketing chief brand officer Simon Rudduck explains that Yasser Shahin and former CEO Michaela Webster were inspired by the way innovative brands in the UK like Marks & Spencer and high-quality, fresh-food chains like Pret A Manger were transforming people’s understanding of convenience. They built a store on Fullarton Road that, from the outside, still had the signifiers of an OTR petrol station but, inside, was more redolent of a high-end supermarket. It was a move that allowed OTR to sell more food that went beyond the salty and sugary snacks that traditionally dominate the sector.