Email marketers put a lot of effort into their campaigns. They work hard on creating compelling copy, designing engaging templates and coming up with unique subject lines – but all of that can be for nothing if they have a corrupted database. This is why it’s important to validate and verify your email database regularly.

Fortunately, there are a few ways to do this. One option is to use a free email verification service. However, these services typically only check through major free email accounts (e.g., Gmail, Yahoo, Hotmail) and they may reject some valid addresses. Another option is to purchase a reliable email validation software tool. Many of these providers offer a free trial, and they are renowned for their accuracy and turnaround time.

Managing Your Contacts: Email Database Checker

These tools allow you to verify and clean your database on a large scale, in a relatively short amount of time. They can be used as a standalone software solution or they can be integrated into your email marketing program using APIs. Some of them can even verify addresses at the point of collection, ensuring that new contacts are clean and valid.

Keeping your email database clean is essential to successful email marketing, but it can be a time-consuming process. It’s worth remembering that dirty email addresses can cause serious problems, such as hard bounces and a low response rate. So, it’s always better to do things right the first time. By regularly checking your email list with a good email database checker, you can prevent these issues before they arise and improve your chances of success.