If you’re interested in running video ads on YouTube, it’s important to understand the options available and how they’ll work for your business. While they’re similar to paid search and social media campaigns, they’re also unique in that they require specific creative and technical constraints.

Guide to YouTube advertising types has several different ad formats that you can use to reach your target audience, including skippable in-stream ads, bumper ads, in-feed videos, and out-stream videos on the Google Display Network (GDN). Each format has its own pricing structure and placements, so it’s important to choose the right one for your business goals.

Navigating the Landscape: A Guide to YouTube Advertising Types

Getting started with your YouTube advertising campaign is easy. The first step is determining what you want to achieve with your ad, such as increasing brand awareness or driving traffic to your website. From there, you can select a guided setup that will help you optimize your campaign for your desired goal.

When choosing a guided setup, select “sales, leads or website traffic” and Google Ads will recommend campaign and ad type settings that best fit your objectives. You can also create your custom campaign that will be run as a continuous campaign until you set a daily budget or reach your maximum cost-per-view (CPV) spend. You can even choose to limit your ad delivery by only showing it on desktops and laptops, or only on mobile devices with screen resolutions matching your ad’s format.